According to The Drum, the Design Museum has embraced some of the most iconic retro designs for a new video promoting its relaunch, focused on ‘opening and closing’.
Created by Gravity Road and directed by Daniel de Viciola , the video will air in cinemas and be bolstered by a social media and out-of-home campaign. The video promotes the fact the Design Museum is moving to its new home in West London in November 2016.
Leading with the proposition, that it is the museum “that never closes”, the creative hits home that we are surrounded by design at all times. Featuring Blue Monday as the soundtrack, also the biggest selling 12” of all time, the slot champions top designs.
Deyan Sudjic, director of the Design Museum, said: “The Design Museum chose Gravity Road to work on its launch campaign because of their commitment to understanding the museum and their highly creative approach to exciting people about the new museum.”
[Source: The Drum]